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WASHINGTON – No individual the firm voice of change, President Barack Obama embarked on a try for re-election weekday by asking a divided, anxious electorate to let him closing the employ he won in 2008. He's try an primeval move against a politico earth that's ease undefined, but he's saddled with an peaked frugalness that ease isn't working for jillions of voters

Obama began with an try to catch his outsider's contact of 2008, bypassing a open statement from the White House in souvenir of an telecommunicate sent to jillions of supporters.

He offered a move video in which official Washington is unnoticed and even Obama himself exclusive makes a short appearance. What the crusade desired voters to see instead were grouping aforementioned them speaking of real-life concerns and their organisation in Obama, against alimental backdrops in every clip: a church, a farm, a kinsfolk in a kitchen, an American flag.

Yet this instance around, Obama carries both the benefits and baggage of existence the organisation candidate.

The chair today owns an frugalness that is adding jobs but ease leaving jillions of grouping without help or work. As the incumbent, he crapper expiration into town on Air Force One, entertainer unparalleled liberated media news and bidding every the another perks of the presidency. But he staleness also remobilize his alinement and reenergize it, too, including try backwards the independent voters who swung politico in terminal year's test elections.

Obama ran once on hope. This instance he module separate on his achievement as well. That means voters module evaluate him on what he has gotten done, including laws to form upbeat shelter and Wall Street behavior, and the promises he has not delivered upon, including migration improve and closing the prison at metropolis Bay, Cuba.

A huge part of his oppose module be to flash the citizen rousing that ofttimes got forfeited in the plod of governing. His newborn crusade video gave a nod to the challenge. A woman named Alice from Newmarket said: "We're paying him to do a job. So we can't say, `Hey, could you meet verify whatever instance soured and come and intend us every energized?' So we better turn it out."

Obama filed his candidacy paperwork Monday, most 20 months from Election Day, so he crapper begin raising money in earnest for a possibleness crusade money of $1 1000000000 or more. More than a dozen Republicans are earnestly considering trying to unseat him, but hour has declared yet.

What comes incoming is a loud, undefined, unpredictable White House contest. The primeval band direct voting is not ordered to begin until incoming year.

Obama, as both chair and candidate, is trying to keep those digit roles separate. "Even though I'm focused on the employ you elected me to do, and the vie haw not reach full pace for a assemblage or more, the impact of laying the foundation for our crusade staleness move today," he said in the telecommunicate to backers.

His crusade this instance module not hit the icon of martyr W. Bush, an unpopular functionary who helped delimitate the feeling of 2008 without existence on the ballot. The White House is hot to portray the election as a choice, but the look and see of that contrast module not become evident until a competitor emerges from a wide-open politico field.

Regardless, what the White House expects is that the frugalness module drive the election. The vie could substantially pivot on whether voters buy into Obama's arguments most advancement on his check — that an frugalness on the bounds of hardship is steadily adding jobs again, and he has a exteroception for more. Or whether voters vent their displeasure that modify hasn't happened faster.

Here, as in some cases, incumbency crapper cut both ways.

The nation's unemployment rate meet dropped to 8.8 percent, its minimal take in digit years. The clannish facet is play to add large drawing of jobs again, and much trend lines ever run to confiscate themselves to how a chair is viewed. The more the scheme situation improves, the better Obama crapper argue he is the correct attender of the recovery.

However, perceptions of the frugalness hit not reinforced over the course of Obama's presidency, and that lag crapper turn to a field vulnerability.

Overall, 35 proportionality of grouping in an Associated Press-GfK poll feature the commonwealth is heading in the correct direction. That's the aforementioned share that said so in Jan 2009 before he took office.

"I conceive it starts with the economy. I don't conceive anybody could tell you for trusty how it's feat to end, especially with every the tumult around the concern correct now," said Stephen Craig, a semipolitical power academic at the University of Florida.

Indeed, Obama is contending with an exploding world. The ferocious upheaval crossways the Middle East and continent has exhausted tending in 2011 and drawn the United States into a expeditionary offend in Libya on crowning of the wars in Afghanistan and Iraq. On the husbandly front, Obama is grappling with a budget fisticuffs and the possibleness for a polity shutdown.

The chair staleness be huffy to how and when he campaigns or venture attending to place his semipolitical acquire above the country's.

How he responds to husbandly and external challenges, however, module provide him chances to shape open thinking in structure no another candidates have.

Obama's line to the required 270 electoral votes could substantially be tougher this time. In 2008, he reached it by aggressively motion out newborn and occasional voters crossways the country, and making a play for states that aren't commonly oppose by Democrats.

The try paved the way for victories in GOP-leaning states much as Indiana, North Carolina and Virginia. But Obama's stagnant has suffered in those states since then, putting into discourse whether he crapper organise move victories. He also submissive the Midwest in 2008, the bag of electoral-rich states much as Ohio, Michigan, river and Minnesota. But the region took a beating during the recession, and Obama's poll drawing did, too, complicating his line to re-election.

On the flip side: Obama haw hit newborn support in another states because of the explosive growth of Democratic-leaning Hispanics in the Southwest and the migration of blacks to the South.

Speaking to Democrats in New Hampshire on Monday, Vice President Joe Biden said the grassroots gathering and fundraising try remains essential to an Obama election.

"The actuality of the concern is," Biden said, "that's the single, defining difference between us and our opponents. We need the aforementioned energy."

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AP National Political Writer Liz Sidoti, Deputy Polling Director Jennifer Agiesta and Associated Press writers Jim Kuhnhenn in Washington and Holly Ramer in Portsmouth, N.H., contributed to this story.

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